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Taking the Challenge

Ohio State University partnered with Subway to create a fitness challenge app that would encourage OSU students to join a celebrity’s team and engage in competitive challenges against other teams. The app would allow users to track their own individual progress, as well as their team’s collective progress.

User experience focused

The Fitness Challenge app features the iconic Ohio State University color scheme of scarlet and gray. We color-coded the app’s tooltips and notifications, allowing users to quickly identify messages based on their color category.

Typographical hierarchy is used throughout the app to guide the user’s eye across the screen and add visual interest. The challenge button was strategically added to the top of the screen to make it easy to quickly add challenges to your personal profile.