A Cool Solution
Copperflect is an innovative temperature control solution developed by Sigma Technologies. Copperflect is insulation made with 99.99% pure copper, which reflects heat in both directions,helping to reject heat in the summer while retaining it in the winter. Copperflect technology efficiently enhances indoor climate stability and reduces the cost of heating and cooling.
Sigma Technologies came to us looking for a full brand identity that was memorable, relatable and representative of Copperflect itself. They wanted the product to be marketed toward modern couples and families with active lifestyles. Sigma Technologies wanted to emphasize the value and efficiency of Copperflect technology, while still retaining an approachable tone.
A Cool Solution
Copperflect’s ability to control a full spectrum of temperatures is emphasized by our color scheme, using primarily warm reds and oranges accented by cool blue tones. The colors are vibrant and engaging, appealing to modern couples and families with active lifestyles. Images of inviting domestic interiors emphasize the product’s main selling point; to provide a comfortable living space year round. Structurally-sound geometric shapes and patterns represent the durability, efficiency and dependability of Copperflect technology, while also reflecting the brand’s modern aesthetic.
The Copperflect brandmark reflects the product’s durability and effectiveness through the representational use of vibrant colors, bold lines, and geometric shapes. The brandmark was designed to have a modern look and feel, as well as a bold visual impact, making it memorable and engaging.