The Client | The challenge
Reshoevn8r came to us as only an idea for a product. We were challenged to think out every area of the business from how to make their name iconic, to their sales collateral, to the packaging for their products and of course, their website.
Branding Strategy
Reshoevn8r is known as the sneaker rejuvenation kit. You just throw your sneakers in the bag and let you washing machine do the rest. The kit comes complete with shoe tree, sneaker bag, brush and cleaning solution. We needed to design packaging and make sure it would look unique on store shelves while maintaining their modern identity. We went with a cylinder shape which ended up being the easiest shape to package the product. Sometimes design firms cannot deal with every area of business, such as dealing with packaging and logistics. At Graphic Fusion we pride ourselves in being a full service solution provider.
The website we created stayed consistent with the brand and was also practical for a band new business. We used WordPress as a base so that the client could be free to continue to update and maintain their site as their company grows and flourishes.
