National Self Alarm does one thing really well, alarms that you can install yourself into your home or apartment. The concept is simple, They Program it – They Mail It – You Install it.
The end result was something that appealed directly to the psychology on the buyer, an illustration of a happy home protected in the midst of a storm. Although we used illustrations to create the overall feeling of the site and the brand, we didn’t want to overwhelm the consumer. NSA’s process is only three easy steps so we needed to make sure the site was minimal and easy to navigate. The final product was a site just as easy to use as their process.