We were approached by Goodwill to completely redesign their Southern Arizona branch. We needed to consolidated their website and created a cleaner, more user friendly interface as well as implement a content management system for their staff since content updates are a frequent. need.
We reinvented the home and made it modular and focused on the main areas the users navigate to. Different color module blocks we used to create this visitor attention. The biggest issue that Good Will has in general is that people do not understand the amazing number of programs they have to help people with all forms of education, jobs and poverty. Our goal was to help create proper navigation and direction for people searching for programs or information.
We also made the site completely mobile ready for smart phones by condensing the site into the three main search modules blocks, making the site very user friendly while keeping continuity with the brand.