The project
The CYFERnet Evaluation Team at the University of Arizona and Virginia Tech created a program for evaluating grants with the support of the United States Dept of Agriculture. This process included the systematic identification, review, and vetting of approximately 300 evaluation instruments in order to arrive at approved common measures for adoption by CYFAR grantees in seven short-term outcome areas: Leadership, Nutrition, Parenting, Physical Activity, Science, Technology, and Workforce Preparation. In addition, scales were identified to assess Core Competencies across all CYFAR programs
The Goal
We were asked to take a complicated system that was in place to evaluate grantees and streamline the process online as well as re-think the brand. The user interface had to be simplified and organized in a sort of “in plain view” format so that all of the elements of the process would be presented on the home page and the user could choose where to begin instead of being overwhelmed with where to start.
Brand Strategy
The brand is complex because there are so many processes and departments working together to make sure the outcome is a solid one. We took the four main areas of CyferNetsearch and created a working cog with four pieces. The four pieces represented the fact that together, these pieces are a part of the process and a working unit driving towards a common and more efficient outcome. The logo is also separated to create a modular feeling that can be segmented into different colors for a modern look and feel that the client was going for.
