The Brand, The Vision
The Alton Lane Experience is like no other fashion website. Ahead of its time, Alton Lane Custom Clothing was founded with the vision and passion of Colin Hunter and his partner Peyton Jenkins. They had a dream some 3 years ago to build a website for high-end, men’s clothing, that enabled the user to create their own custom clothing right there on the website. The result would be a custom item of clothing that no one else in the world would have because it was made entirely from scratch, entirely for that client.
The brand needed to be masculine, luxurious and modern. We were not just building a site, we were building a brand that needed to stand alone in the fashion capital of the nation, New York.
The challenge that Alton Lane brought Graphic Fusion was that their process had never been created before on any eCommerce platform. The idea was for the customer to go through a 9 step process that helped them design their perfect, one of a kind, article of clothing. The shopping experience would allow users to see their avatar updated with their specification in real time through all 9 steps.
We needed to start with a platform that we could manipulate and customize in a big way. We chose Magento Commerce because it is the most robust open source ecommerce solution on the web. It was not an easy task by any means but the result was a site and a brand that represents the high quality clothing and experience that Alton Lane brings to the world of fashion.