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Search Engine Optimization |
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We know exactly what it takes to get organic rankings for websites in this highly competitive online marketplace. We hope you are ready for these concepts in a new media world: communication (that’s with a person, by the way), performing solid basic SEO practice around content, meta data and linking and finally being held accountable for results.
Partnering with bnr SEARCH we have worked on campaigns that run the gamut of company sizes and goals. We have helped small local businesses tap into the market that is in their own backyard and larger enterprise clients to reach a worldwide search audience. Because there are so many different variables that are addressed in SEO campaigns we know that the only way to help our clients is to meet them where they are, understand where they want to go and build a program that will get them there.
5 Steps of the search engine optimization process
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In-depth Keyword Research
Keyword research is the corner stone of every successful search marketing campaign and could make or break your search marketing efforts. By understanding how your prospects or customers are searching we can give you the best chance for success with your campaign.
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Search Engine Friendly Copy
The next step is optimizing the copy on your website. When working with website copy it’s important to write the copy for the visitors first, then the search engines second. We have written copy for a number of websites and can consult with your in-house writers or if you don’t have any in-house writers we can provide professionally written copy that will conform to your tone as well as your marketing message AND the search engine requirements.
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Ensure Search Engines Can See You
Now that we know what keywords and phrases you need to rank for and you need great SEO optimized copy for both the visitors and the search engines there’s more. If your site is not technically sound for SEO then the search engines might not be able to index your website in their listings.
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Aggressive Link Building
We do the basics for linking including directory submissions. In today’s environment, however, that is not nearly enough. By understanding what techniques are working in your industry (i.e. what the competition is doing) we can then use advance link building recruitment and creation techniques that will get you the links you need to be identified as the authority for your industry. Techniques include but are not limited to article syndication, direct link solicitation and link baiting campaigns. We develop our linking strategies on a “per client” basis because different industries will require varying levels of sophistication.
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Repeat, Track, and Refine
You’ve heard the expression wash, rinse and repeat correct? We know the importance of open communication, tracking, and refinement continually taking place throughout your engagement with us. We provide you with detailed monthly reporting, bi-weekly updates and conference calls to make sure your campaign is on track and meeting your expectations.
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