The store has multiple image previews along with automatically generated site map that the search engine bots love. The site also feature automatic generation of optimized urls and the entire site can be easily modified from the backend by a none technical person. Logo, Identity and TShirts where also designed during this project

For the store the client wanted us to use dark colors to show the intensity of the Mixed Martial Arts sports. The client wanted the website to convey rugged and tough feel. We achieved this by making their main logo out of metal and creating a concrete background for the site with blood splashes on it.