The hardest part in this project was created a logo that looked both fresh yet had a "this company has been around for a while" feel. We wanted to also capture the desert and the Arizona feel

To accomplish this task we did the simplest thing we could think of: use Catalina Mountains horizon as the logo. We had to simplify the mountains significantly so that the logo would look good in any size and brought down the color palette to 3 colors to make it easy on the printers.