One of the primary features of the GEM Mortgage (Previously HLC Landing) website is the ability to collect users information through forms. Visitors can apply for mortgage and start an FHA loan process right on the site. The forms are split into multiple pages thus making it much more easier for the visitors to complete them. Progress is tracked throughout the entire form filling so the user knows where they are in the process. Spam protection and field verification keeps the unwanted junk away. Form data is sent automatically to GEM lead system so no data is stored on the web server.